One Plus One Equals Three

One Plus One Equals Three
By:Dave Trott
Published on 2015-06-04 by Pan Macmillan



How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

This Book was ranked at 38 by Google Books for keyword Pallet Rack.

Book ID of One Plus One Equals Three's Books is KFvABgAAQBAJ, Book which was written byDave Trotthave ETAG "V1gBwAPSGKA"

Book which was published by Pan Macmillan since 2015-06-04 have ISBNs, ISBN 13 Code is 9781447283867 and ISBN 10 Code is 1447283864

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This Book was rated by 2 Raters and have average rate at "3.5"

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